• What is Schema Markup?
• Benefits of Adding Schema Markup to Your Site
• How to Add Schema Markup to WordPress
• Test Your Schema Markup

Conclusion

SEO Title: How to Easily Add Schema Markup to WordPress Site

Focus Keyword: Schema Markup

SEO Description: Learn how to add Schema Markup on your site and easily get ahead of the competition by improving the click-through rates.

Introduction

Do you want to add schema markup to WordPress without any hassle?

Schema markup allows you to give search engines crucial information that they can utilize to improve your listing in the search results.

Search engines use Schema markup to identify how to index your content appropriately. This can help your website avoid showing up in SERPs for searches that aren’t relevant to it. This is one approach to improve the amount of high-quality traffic to your website.

The number and type of visitors you receive are directly proportional to how your website looks in search results. As a result, it’s crucial to seek ways to improve how search engines distribute information.

We’ll look at what Schema markup is, how to use it on your WordPress site, the benefits of adding a Schema markup, and much more. Let’s get started!

What is a Schema Markup?

Schema markup is a type of HTML code that you may use to tell search engines more about your content on your WordPress website. In simple words, Schema markup is inserted into the HTML of your website’s pages. It offers individual elements additional attributes, such as the type of information they contain and the context in which they exist.

Consider the case when you mention the name “Snow White” in your page’s text. The schema markup informs the search engines what the data exactly means: is it the author’s name or a fictional character from a show?

You can also tell search engines that a page is a blog post, a recipe, a FAQ, a newspaper article, or a product page in your online store. This information can then be used by search engines to display rich results.

On SERPs, Schema metadata is also displayed beneath your headlines. This informs searchers about how your content can help them find the information they need.

Benefits of Adding Schema Markup To Your Site

1. Schema Markup Provides Additional Information

Schema.org is a project supported by Google, Microsoft, Yahoo, and Yandex, four of the world’s largest search engines. They’ve agreed on a set of data tags that will allow users to add more information to their content. You may considerably improve the appearance of your pages in search results by including them in your HTML.

If you use Schema markup on your WordPress site, the search engines can determine additional information such as whether your site is for an individual or an organization, as well as what kind of content is present on your pages.

2. Schema Markup Improves SEO of Your Site

Rich snippets are an excellent addition to any SEO strategy. They don’t help with organic search rankings, but they do aid with traffic creation by raising click-through rates.

Doesn’t that make sense? Users gain access to more relevant data, such as how other people rank a recipe or product, which influences their decision to click on a search result. Schema markups are another approach to stand out in the SERPs and get more hits without trying to increase your ranking.

Simultaneously, with additional clicks, you may be able to progress upward over time. In this way, Schema markup can indirectly aid organic traffic.

How to Add Schema Markup to WordPress

Using Rank Math for WordPress is the simplest approach to add Schema markup to your WordPress site. It’s the greatest WordPress SEO plugin on the market, and it makes adding Schema markup to your site a breeze.

To begin with, you need to install and activate the Rank Math plugin on your site. Once the plugin is installed, activate the Schema module from Rank Math > Dashboard > Modules as shown below:

You can then set the default Schema for your website by navigating to Rank Math > Titles & Meta as shown below:

From the Titles & Meta page, you can easily set the default Schema for your posts, pages as well as custom post types.

You can now start adding Schema to your posts/pages. To do so, navigate to your post. Open up Rank Math by clicking the Rank Math icon which is present on the WordPress menu as shown below:

Navigate to the Schema tab and click on Schema Generator. You’ll find the different Schema types supported by Rank Math. You can then choose the Schema type of your choice as shown:

For instance, to select the Course Schema type click on Use, fill in the required details for the Course Schema type, and click on Save for this Post.

And that’s it! The Schema type will be added to your post.

Test Your Schema Markup

All that’s left now is to test your markup after it’s been implemented. Google has their own Google Rich Results Testing Tool for this.

Simply insert your code or enter the URL of a page you want to check. The tool will then display all of the data it was able to retrieve as well as any mistakes it came across.

Conclusion

Using Schema markup is a good approach to increase the click-through rate of your web pages. It may appear intimidating at first, but it is not all that difficult to implement. Your users will thank you for making their lives easier and, ideally, will visit your site more frequently.

Is your website employing Schema markup? What was your experience with it and how did you implement it? Please share your thoughts in the comments box below.

Starting an eCommerce business can be exceedingly complicated to ascertain given the numerous steps and things in which a user has to go through. Above all, there are a bunch of useful content shared on this blog to help individuals derive a clear and direct experience on their WordPress site. One of which is the WooCommerce Multi-Vendor Plugin.

In this blog post, different multi-vendor plugins are put out here for users. These are some of the plugins we feel would be of great advantage to you. To be on a clearer stand, we’ve also explained what the multi-vendor plugin means and how much importance it plays for users.

You want to achieve a successful WooCommerce workplace. Follow this guide and assimilate its content. Feel free to reach us if you have any troubles assimilating the content of this blog. You would surely get a response as soon as the comment is dropped.

What is WooCommerce Multi-Vendor Plugin?

This is a medium to simplify the organization of your eCommerce store. First, WooCommerce on WordPress is a great way for users to begin their website with a host of opportunities to look out for in this workplace.

The phrase “multi-vendor” concerns a marketplace with lots of sellers. So, this plugin is a way of connecting a buyer with a seller and in that same instant, increases the sale and commission of the seller. Also, the maintenance, design, payment, shipping, and business translation are run by the plugin.

There are a lot of advantages this would give to you if employed on your website. You just started your site? This is a great way to begin. Apart from the large number of WooCommerce extensions designed to help you attain an easy and smooth expedition, the workplace plugin creates a world where buyers can reach sellers conveniently and simply.

And luckily for you, there are tons of WooCommerce Multi-Vendor Plugins to begin with!

Benefits of WooCommerce Multi-Vendor Plugins

The benefits are;

Ten WooCommerce Multi-Vendor Plugins for an eCommerce Store

For this guide, we are going to center our point of discussion on the various plugins that can help you attain the marketplace you yearn but by embedding this plugin on a WordPress site.

Read this section carefully. They are not arranged by ranks or in order. There are a lot of multi-vendor plugins out there and we have chosen ten(10) of these plugins which we perceive to be the best for an eCommerce store. You can employ any of the discussed plugins below. Their pros and cons would also be explained alongside their well-defined features. Therefore read carefully and pick the best for you!

1. Yo! Kart Multivendor

This is one of the topmost and well-grounded multi-vendor marketplaces with lots of thrilling attributes. One major feature of Yo! Kart, what sets it apart is the referral module designed to help users attain a wider audience or customer base.

For this multi-vendor marketplace, the referral module creates a shareable link that the user can distribute to his customers or friends for support. It even makes it more captivating because each individual gets a referral point. Pretty cool right?!

Other thrilling features of this multi-vendor marketplace are;

• It is extensively customizable. With a host of customizable options, you can switch up the design of the plugin to suit your theme or brand style.
• There is a regular update on the content such as the visual content, layout, design, etc. So, this leaves your viewer excited for the next update.
• This plugin permits purchases from multiple vendors but the checkout would be in a single cart.
• Switch between languages with Yo! Kart multi-vendor system. There are over seventy translated languages to choose from for your eCommerce store.
• The organization of the product catalog can be easily managed from the admin page of the plugin. Update the settings to match your preference.
• Choose between over twenty payment methods and an option to install more payment gateway.
• In the admin dashboard, you can easily create and design a coupon tab that can be used for promotion and thereby increase sales.

Some of its benefits are;

• It is easy to use.
• It is extensively customizable.
• User-friendly Interface.

It can also be disadvantageous because:

• You can utilize just one domain.
• And it lacks some basic features that can be necessary for users.

2. Dokan Multi-Vendor

This multi-vendor system creates a whole new level for users that utilize the plugin. This is the best storefront multi-vendor plugin and also the most popular. It has a lot of improved features that differentiate it from other plugins out there which makes it widely utilized.

Apart from being the most popular WooCommerce multi-vendor plugin, it also allows users to take control of their plugins. You can easily control what happens on the plugin interface. The best yet is the fact that each vendor gets a dashboard where they get to keep track of their progress. 

This multi-vendor plugin offers a host of captivating features, some of which are;

• A front-end dashboard is created for sellers. This is the admin area where most settings of the plugin take place. So, the control is in the hand of the seller.
• You can easily create a workplace on Dokan in less than an hour. 
• Each seller gets their dashboard with stunning and attractive storefront styles branded to the user.
• There is a unique URL administered to the seller.
• Sellers can create and manage coupons easily. There are lots of options designed to make the coupon on their site pleasing and captivating.
• Get more authority and control with the PRO version. There are more options and more outstanding features designed for the users.

Some of its benefits are;

• Versatility. 
• It is easy to use.
• It is a workplace with unlimited vendors
• Outstanding controls and features.
• You can earn in multiple ways, not just through product sales.
• Accepts all themes in WordPress

But it can also be;

• Costly.
• There is little or low support.
• And could be somewhat buggy.

3. WC Marketplace 

With a simplified and hassle-free process, you can easily create an eCommerce store with WC Marketplace. It is a great opportunity for beginners to kick-start their online business. This workplace creates a vendor dashboard for every seller which enables them to monitor their business progress, make significant changes to their site, and a host of others. The best thing is that in WC Marketplace, there is a marketplace for every online store. Do you want to achieve a large and successful online store like Airbnb or Amazon? Or you are thinking more of a rental marketplace like Yo! Rent. WC Marketplace has almost every type of marketplace that can be done with the plugin. 

This multi-vendor plugin offers a lot of thrilling features, some of which are;

• Every vendor gets a personalized and user-friendly dashboard.
• Flexibility. You can easily maneuver your way using the WC marketplace and there’s a setup wizard provided to supplement the user’s convenience.
• Vendors can easily create pages using a comparable Elementor feature.
• There is a marketplace for every type of product.
• To secure the workplace, a list of vendors is provided for users which includes their basic information. This is to create a level of trust between the buyer and the seller.

Some of its benefits are;

• It is easy to set up.
• They have an impressive support team
• Regular upgrades to fix security issues and bugs.
• And supports multiple languages.

However, the plugin can be;

• Often Buggy, and 
• The frontend interface is quite basic, nothing new about it.

4. WCFM Marketplace

WCFM Marketplace designs a lot of rich collections and tools for user satisfaction. This plugin is a made-up version of WC Lovers. We have the pro version as well as the free version. So, you can take up the free version minding your budget, and later on move unto the premium version. The premium version offers a lot more features but the free version is quite great as well. 

This multi-vendor plugin offers a lot of thrilling features, some of which are;

• It permits users with lots of customizable options on the plugin.
• There is an app for easier management and organization. You can easily oversee your website with the application.
• There is a provision for extensive payment options for users. This is ranging from Stripe to PayPal to bank transfers, and a host of others. And an option to integrate another payment gateway if required.
• Integrate and design your website with Elementor Options.
• It provides for commissions that can also be customized. These commissions are not limited to product price, membership commission, fixed, vendor sale, and a host of others.

Some of its benefits are;

• It is one of the best free frontend multi-vendor plugins on WordPress.
• Impressive refund system 
• Your buyers get to pay for products in numerous ways possible.
• Its shipping management is very flexible to manage.
• It supports some add-ons that can be integrated to give you a better user experience.
• Live Chat Module.

It can also be disadvantageous in other ways because; 

• Their customer feedback often complains about their support team.
• It can be pricey to manage given the premium add-ons and pro version of the multi-vendor plugin.

5. YITH MultiVendor

This is a prominent WooCommerce Multi-Vendor plugin greatly utilized by users who would like to manage more than one vendor. There is a distinction between the administration and the vendor. And although, they both have their distinct functionalities. 

This plugin provides its users with pleasing and thrilling features that are captivating and hard to look back on. This plugin permits super admin control (pro version), generates commission, and you can also earn from the products published on your site.

Let’s take a deeper dive into the features of this plugin.

• One can have more than one elected administrator to run the online store.
• It allows users to sell and edit their products on the site.
• It permits vendors to effectively create coupons.
• A user can effectively manage the commission rates.
• Get a reported analysis of your business from time to time.
• Manage the site from an administrative dashboard.

Some of its benefits are;

• The best and quite easy to use because of its simplified process.
• Generate recurring income from the products published by your customers on the site.
• This plugin keeps everything in check. You can easily manage orders, control reviews, manage passive income, and so on.

It could also be disadvantageous in the following ways;

• There is no provision for a front-end dashboard for vendors.
• Users might experience some glitches while setting it up.

6. WC Vendors Marketplace

There’s really no limit with WC Vendor Multi-Vendor Plugin. It is very extensive and does not constrain users on the number of products or vendors that can be placed on the site. So you can have varieties of products available on the site. Also, customize your site to your brand’s theme and let WC Vendor help you generate incurring income. There are so many ways to earn with this plugin. However, let’s dive into some of its features;

• There’s no restriction on the number of products or vendors that can be set on the website. 
• Multiple Payment Gateway
• It allows users to earn in different ways or commissions.
• There is an adequate amount of user control of the marketplace.
• It also creates the WC Vendor Membership which permits the creation and selling of the membership.

Some of its benefits are;

• It is versatile and easy to use.
• You can earn in multiple ways under commission.
• Effectively manage your product from the admin dashboard.
• You can have varieties of vendors or products on your site.

It can also be disadvantageous because;

• It does not generate a report analysis for users’ business progress.

7. WooCommerce Product Vendors

This Multi-Vendor plugin is created by the WooCommerce team. It empowers sites to become versatile and the best marketplace for varieties of purchasing and enhances business transactions between the buyer and the seller. You can sell anything on this marketplace. Therefore it is not restricted; products or vendors of different kinds can be displayed with this plugin.

It permits a lot of useful features that can aid the vendor in achieving and managing his marketplace in the best way possible. Some of which are;

• You can sell anything in this marketplace.
• It gives some level of control to vendors in the management of the site.
• It gives reports after analysis of the business every month. 
• You can set a specific commission rate in the marketplace.
• The plugin can be linked with WooCommerce Bookings in order to keep up with a time-based environment for the vendors.
• You can make payments to vendors manually, instantly, or in between a time frame.  

Some of its benefits are;

• Vendors can manage their public profile which is a good thing in the long run.
• There are no restrictions on the type of products or vendors that can be in the marketplace.
• Receive commission payment which could be a recurring income for you.

It could also be disadvantageous in this way.

• Its features can be said to be lacking compared to other WooCommerce Multi-Vendor Plugins.
• It has no basic front-end dashboard for the user or the vendor.

8. WC Vendors Pro

This plugin is quite flexible and it adds features that permit the marketplace to be extendable to all other functions that can reduce the workload of the user. These features are updated regularly. Therefore, the functionality of the plugin keeps growing further. 

It provides a front-end vendor dashboard that manages the basic settings of the product, coupon, and other similar things in this line. And the marketplace admin deals with the marketing tactics put forward to deal with captivating potential customers to your marketplace.

However, some of its thrilling features are;

• It permits multiple commission types for users.
• With a dashboard created for vendors, they can manage some basic settings on the site.
• Provision for shipment tracking. A great way of ensuring goods accessibility and security.
• Customizable template to suit your taste.
• Social media accounts can be integrated into the marketplace.

Some of its benefits are;

• It supports and enhances most marketing tactics.
• Impressive support team.
• It can be best used for digital products.

It can also be disadvantageous because;

• Its features are minimal compared to other WooCommerce Multi-Vendor plugins.
• It is built specifically for digital or virtual products.

9. Mercado Pro

This is a new plugin but its functionality can be very beneficial to users. It offers lots of appealing features such as a personalized dashboard, internal chatting between the admin and the vendor, and so much more. You even get more with the pro version.

Some of its unique features are;

• There is a separate personalized vendor store. The vendor manages the product, order, coupon, and so on from this store.
• Some level of managing capabilities is granted to the vendor.
• It puts everything under your control as the admin of the marketplace.
• Multiple commission
• Multiple vendors 
• Google Map and Mapbox API can be integrated into the site.
• It accepts Ajax live sort, filters, and search.

Some of its benefits are; 

• It is simple, flexible, and easy to operate.
• Vendors get front-end dashboards without any reload issues.
• Live chat supported.
• Ajax supported 
• Vendors can track their sales funnel.

It can be disadvantageous because;

• It’s a new plugin that is new to the market, and therefore still requires some adjustments.

10. Webkul WooCommerce Multi-Vendor Marketplace Plugin

This is one of the best multi-vendor plugins for all eCommerce stores out there. The plugin offers some unique and appealing features that would surely help turn your WooCommerce store into a multi-vendor store. Some of its features are;

• It permits multiple sellers with multiple profiles.
• Sellers can view and edit the profile information.
• The marketplace admin can enable the users to enlist themselves as sellers through the seller central option.
• The admin asserts a ranging level of control over the production management, commissions, track sales chart, and so on.
• A URL can be incorporated into the marketplace for SEO purposes.
• The admin manages the review of the seller from his end.
• Google Analytics can be incorporated to help find and track some useful data.

Some of its benefits are;

• The mobile app is supported by Android/iOS/tablets.
• Supports SEO tactics for marketing products.
• The admin level of control could be put to good use.

It can be disadvantageous because;

• The front-end dashboard is bland( nothing special about it).

Follow this table for more insight and then pick your choice. 

Final Content

All the required information has been put together. Try reviewing all the content and let us know which you think is best! 

If you want to make your products visible online, you should put extra effort into SEO optimization. You need to master the art of SEO writing and learn other techniques to further improve WooCommerce product descriptions.

We’ve created a guide that will help you to get started. Keep on reading and learn new SEO tips you can use for your WooCommerce store.

Target audience

Before you start writing, you should define your target audience. You need to get a clear understanding of who will visit your website and read your product descriptions. 

Why it’s so important? It will allow you to understand what you should write in your product description and, most importantly, what keywords you should use.

Know your customers

You should analyze the demographics and psychographics of your target audience. You should define not only how old your customers are and what their income level is, but also what lifestyles they lead and what attitudes and beliefs they have.

Imagine that you sell jewelry for women. You may target two types of customers:

• Target group #1

Women, 30+ years old, married, have kids; middle-income level. This group of customers buys jewelry to wear for special occasions like birthday parties and weddings. They search for earrings and necklaces that will match any outfit.

• Target group #2

Men, 30+ years old, not married; high income level. This group of customers buys jewelry as gifts for girlfriends to make an impression. 

This group of customers looks for sophisticated jewelry that stands out.

If you want to sell earrings to these two target groups, you should adjust the descriptions of your product accordingly. Here is an example of a product description you can use to grab the attention of the first group, the women.

Screenshot source: https://www.nykaafashion.com/priyaasi-rose-gold-plated-ad-studded-dual-toned-earrings/p/359834

If you create a product description for the second target group, you should use words like “breathtaking” and “glittering”. That’s exactly what wealthy men are looking for when shopping for fancy gifts.

Screenshot source: https://www.angara.com/p/ruby-and-diamond-halo-teardrop-earrings-se1764rd

The better you understand your target audience and its buying intent, the more compelling the product description you will create. Therefore, we highly suggest you focus on target audience research before moving to the next steps.

Keywords usage

The proper use of keywords is crucial for SEO success. For this very reason, you should research keywords thoroughly before jumping to product description writing. You should analyze the search queries of your target audience and choose the keywords that will more likely bring you more traffic and sales.

Let’s get back to our example where you sell earrings. You need to find keywords for this product.

Screenshot source: https://www.angara.com/p/classic-ruby-six-petal-flower-earrings-se1085rd

What focus keywords will you use? Will you opt for a very specific, long-tail keyword “ruby flower stud earrings”, or will you choose the less specific keyword “buy ruby earrings”? 

Use keyword research tools

To make the right choice, you need to analyze these keywords using Google Keyword Planner, Ahrefs, Ubersuggest, or similar tools. You should find out which of these keywords are associated with the lowest competition level and the highest traffic.

According to information provided by Ubersuggest, the keyword “buy ruby earrings” has a high SEO difficulty level. So you should opt for another keyword, for instance, “buy ruby stud earrings”. This keyword will bring you less traffic, yet the traffic itself will be of higher quality.

Screenshot source: https://app.neilpatel.com/en/ubersuggest/

Using keyword research tools, you can also find relevant secondary keywords. Here is an example of such keywords:

• Ruby earrings
• Flower earrings 
• Diamond stud earrings
• Stud earrings 14k gold
• Buy ruby earrings online
• Best ruby earrings to buy

Choose target-audience-specific keywords

Naturally, you need to choose the keywords with your target audience in mind. For example, if your buyers are the men who shop for gifts, you should be aware that they will not use search queries like “ruby flower stud earrings”. Instead, they will Google phrases like “best earring gift” or “fancy earrings”.

Think wider 

Note that different people name the same product differently. For instance, people who consider buying ruby earrings may use the word “red gems” instead of “ruby”. 

Try to think like a customer. How would you name your product? What features of the product would be the most important for you? Research the keywords that come to your mind and add them to your keyword list.

Incorporate keywords naturally

Search engines do not tolerate keyword stuffing. So don’t include keywords in each and every sentence. To get the best results, you maintain the natural keyword distribution. Use keywords only in those sentences where it makes sense. 

Quality of product copy

You have already analyzed your target audience and researched keywords. What’s the next step?

Now you can start writing your WooCommerce product description. 

Make it useful and relevant 

WooCommerce product description should include information about the key features and benefits of the product. Also, it should describe how it feels like to hold/use/wear your product. Since shoppers see your products only in pictures, you should help them to imagine how your products look in real life.

Tap into customers’ feelings

What will people get if they buy your product? They will get something more than just a physical item, don’t they? 

You should understand one important thing. People are not really interested in your products. They are interested in the feelings they can get from buying and using your product.

For instance, if you sell dresses, you should understand that women don’t buy your products just because they need something to wear. They buy your dresses because they want to feel beautiful and stylish.

If you sell home décor items, you should be aware that most of your customers buy blankets and candles not for a practical purpose. They purchase these items to make their home feel cozy.

When you write a description, think of the things your customers really want to get and try to find the right words that will resonate with them. Here is an example of a well-written WooCommerce description. The seller of the blanket states that his product can help customers “transform their

sleep space to a relaxing oasis”. That’s a great phrase that grabs the target audience’s attention.

Screenshot source: https://www.decorist.com/finds/237659/ugg-charger-plaid-wool-throw-blanket-in-sesame/

Provide explanation

When you make a statement that your product is comfortable, compact, easy-to-use, etc., make sure to provide some proves or explanation.

Take a look at the following product description. It not only states that earrings are “comfortable”, but also explains why it’s comfy to wear them while sleeping.

Screenshot source: https://comfyearrings.com/shop/modern-amethyst/

Keep it short

Modern people are busy people. On top of that, they have a short attention span. Thus, you can’t expect them to enjoy reading long WooCommerce product descriptions.

If you want to grab and retain the attention of modern customers, you should keep your product descriptions short and concise. You should provide shoppers with the information that influence their buying decision and don’t overload your product description with unessential details.

Well, there is no such a thing as a “perfect length of WooCommerce product description”. It all depends on the product you sell. If your product has lots of features and benefits, for instance, kitchen appliances, you will likely need to write a longer description. But if you sell lingerie and linens, your product description ought to be short.

Present the most important information upfront

The vast majority of website visitors read only the first sentence of the product description. So when you write a detailed description, make sure to put the most important information first. 

If you need help with polishing your WooCommerce product description, hire a writer. There are many writing experts out there who work on students’ requests “write my research paper for me” and company’s requests “edit my SEO copy for me”. Many of them offer affordable prices, so their assistance will not cost you an arm and a leg. 

Create unique product copies

Whether you offer 20 or 200 products, you should create unique copies for each of them. If you write one product description and try to rewrite it a couple of times, it will not work. 

Even though some of your products may have similar characteristics, they need to have different unique descriptions. That’s the only way to improve SEO ranking.

Write for people

Once more time we want to emphasize that if you want to make your product description SEO-friendly, you should make it “people-friendly” in the first place. 

What does it mean? It means you should make your texts engaging and interesting to read. You should create product descriptions for real people and then optimize them for search engines, not vice versa. 

If you write texts for the sake of SEO only, it will not work in your favor. You will not be able to attract real customers and make sales.

On-page SEO

Have you just finalized your WooCommerce product description? We have a few more tasks for you. Here are two important things you should do to boost your on-page SEO.

Optimize your product page titles

Every product page has its title tag. The title is the first thing that search engine crawlers read and the first thing that customers see when they discover your product page.

Screenshot source: Google search page

If you want to promote your products effectively, you should write product page titles with these SEO tips in mind:

• Include SEO keyword
• Use descriptive adjectives
• Make each product title unique
• Put your domain name at the end of the title
• Keep your title under 50-60 characters
• Consider adding call to action words like shop, buy, get a discount

Write meta description

Another important element of on-page SEO is a meta description. 

Web crawlers and users use the meta description to check whether your product page is relevant to the given search query. If you write a winning meta description, you will drive more traffic to your website, and consequently, more prospective customers will read your product description.

Screenshot source: Google search page

Here are a few tips that will help you create an effective product meta description:

• Make it informative and descriptive
• Include SEO keywords
• Keep it short – under 160 characters
• Try not to use the stop words like ‘an’, ‘the’, ’and’ etc
• Include the product name and key features and characteristics

Competitors

If you want your eCommerce business to succeed, you should watch your competitors like a hawk. You should analyze their SEO strategies and learn from their best practices.

If you notice that one of the competitive websites has recently gotten to the top of the search results page, analyze the changes that have been incorporated. Check product descriptions, page titles, and meta descriptions for updates. 

If a new SEO strategy has worked for your rival, the chances are it will also work for you. For instance, if you find out that your competitors effectively use affiliate marketing, the same tactic will likely benefit your eCommerce store too.

SEO trends

SEO is not a constant thing. Search engines update their search algorithms on a regular basis, and it’s pretty difficult to keep up with all new trends. 

However, if you want to keep your WooCommerce store afloat, you should be aware of at least the most important updates. Subscribe to SEO blogs, follow SEO bloggers on social media, or find another way to join the SEO community.

Wrapping up

SEO writing is a true art, and it may take you some time to master it. If your current product descriptions do not work effectively for your WooCommerce store, don’t hesitate to rewrite them. The more you will practice in product description writing, the better the results you will eventually get.

Keep improving your writing skills and enhancing your product copies –  and you will achieve outstanding success. Use tips from this article to take your first step toward the improvements.